Commercial outbound engine · Built for contractors
Your crews have capacity.
Your pipeline doesn’t.
PipeFuel is a fully managed outbound engine that puts your company in front of facilities directors, property managers, project managers, and the procurement teams who award commercial work, every month of the year. We run the program. Your team shows up for the conversations.
No setup fee · 3-month minimum · Performance guarantee by Month 3
- Qualified reply rate
- 1–3%
- Influenced revenue / client
- $2–6M
- Time to full volume
- Month 3
- Your monthly lift
- Minimal
The problem
Referrals aren’t a pipeline.
They’re a coin flip.
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No proactive outreach
Revenue depends on referrals and word-of-mouth. When those slow down, there’s nothing in the funnel behind them.
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Gatekeepers block access
Facilities managers and directors, property managers, project managers, procurement. They award the work, they are hard to reach, and cold calling rarely gets you there.
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Feast or famine
Inconsistent pipeline means you can’t forecast, can’t staff ahead, and can’t say no to bad work when the schedule gets thin.
How it runs
A structured system,
not a mailing list.
PipeFuel operates as a managed outreach system built around your buyer profile. There is no software for you to learn and no campaigns for you to run.
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Define the buyer
We build your Ideal Client Profile: industry, company size, geography, job title, and explicit exclusions.
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Build verified lists
Prospect lists developed by title, industry, and geography, then validated. No scraping. No purchased garbage.
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Deploy sequenced outreach
Personalized email sequences deployed through managed, warmed sending infrastructure at safe daily volume.
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Route and refine
Qualified replies go straight to your team. Every cycle is tuned with performance data from the one before it.
What to expect, month by month
This builds.
There is no switch.
Commercial sales cycles run three to six months. Here’s exactly what happens and when, so nobody is guessing in Month 1.
Warm Start
Month 1Your sending infrastructure is built and validated lists are developed. Then we run Warm Start: a campaign to your own past customers. Those are people who already know you, so replies can come back in week two, and their engagement is what builds the sending reputation the cold program depends on. No cold outreach yet, and that’s deliberate.
Ramp
Month 2Outreach begins at controlled volume. The first performance data arrives. The system is actively monitored and adjusted as results accumulate.
Full volume
Month 3+Optimization is in full effect. Open rates, reply rates, and engagement trends inform sequencing decisions. Pipeline begins to build.
Compounding
Month 6+Decision makers who have seen your name multiple times start to engage. This is where the commercial sales cycle pays off, and where clients who committed to the window see the strongest results.
Track record
Built by people who
ran the business.
PipeFuel was built by a team with decades of experience in construction, real estate finance, and B2B sales, including 30+ years running a contracting business.
Regional Restoration Franchise
San Francisco Bay AreaNo commercial outreach engine, and gatekeepers blocking every channel. Our team delivered qualified meetings monthly and established preferred vendor status across property management groups.
- Annual proposals
- 20–30
- Influenced revenue
- $3–6M
Exterior Restoration Contractor
New JerseyLaunched with no brand presence, no referrals, and projects starting at $100,000. Our team built their pipeline from zero.
- Meetings / month
- 2–4
- Annual proposals
- 15–20
- Influenced revenue
- $2–5M
Residential Contractor
New JerseyAn established residential business with no commercial pipeline and no way into property management accounts. Our team built the commercial channel from nothing. Most of that $4M is still live: commercial decisions are slow, and New Jersey is a hard market to enter.
- Proposals written, 6 months
- $4M+
- Landed, 6 months
- ~$800K
Pricing
Monthly subscription.
No setup fee.
Tiers are additive. Each level includes everything from the tier below it. Onboarding and infrastructure setup are included in your first month.
Core Outreach Engine
- Warm Start campaign to your past customers in Month 1
- Market exclusivity in up to 5 counties
- Domain warmup and ongoing deliverability monitoring
- ICP-based list building and email validation
- 1–2 active personalized email sequences
- Daily send management and volume ramp
- Monthly KPI reporting
- Monthly optimization review
Best for: companies new to structured B2B outreach with a clear, focused buyer profile, or testing a new vertical before scaling.
2 qualified replies by Month 3If we don’t hit it, we keep working at no additional cost until we do.
Enhanced Outreach Engine
- 3–4 active sequences with ongoing A/B testing
- Full reply handling and categorization
- Weekly KPI reporting
- Quarterly ICP refinement session
- Quarterly sequence refresh: a new 3-part sequence every 90 days
- Segmented Warm Start, re-run quarterly
- Dedicated account touchpoint and faster response SLA
Best for: growing companies targeting multiple buyer profiles, or those ready to scale volume after validating early results.
3 qualified replies by Month 3If we don’t hit it, we keep working at no additional cost until we do.
Outreach + Pipeline Support
- Appointment setting: qualified meetings booked to your calendar
- Lead qualification layer: replies screened before routing
- Warm Start replies screened and booked, same as cold
- CRM updates logged directly into your system
- Follow-up sequences triggered by reply behavior
Best for: companies with an active sales team ready to take meetings, where each conversation represents meaningful revenue.
3 qualified replies or 1 booked appointment by Month 3If we don’t hit it, we keep working at no additional cost until we do.
Division of labor
What we handle.
What you handle.
PipeFuel handles
- Domain warmup and deliverability
- Warm Start campaign to your past customers
- List building and email validation
- Sequence writing, deployment, and revision
- A/B testing and optimization
- Reply logging and categorization
- KPI reporting and strategy calls
- CAN-SPAM compliance and opt-out management
You handle
- Define your Ideal Client Profile
- Provide brand voice and tone guidance
- Supply your past customer list for Warm Start
- Respond to interested leads
- Close deals with qualified prospects
Optional add-ons
Scoped and priced separately
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Appointment setting
We book qualified meetings with interested leads directly on your calendar. Available as a flat monthly add-on or per booked appointment.
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Territory expansion
Your subscription includes exclusivity in up to 5 counties. Additional counties are $250 each per month, which widens both your protected territory and the prospect pool we build against.
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Ongoing customer reactivation
Warm Start is included once. Ongoing reactivation adds seasonal campaigns, win-back offers, and maintenance or inspection prompts to your existing customer base throughout the year.
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Additional mailboxes
Expand daily send volume with dedicated sending mailboxes. This is useful in competitive segments or large markets.
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Additional ICP segments
Target multiple buyer profiles or verticals at once, each with its own tailored sequence and dedicated list.
Terms
- Minimum commitment
- 3 months. A 6-month term is recommended so the system can reach full performance and compound.
- Setup fee
- None. Onboarding and infrastructure setup are included in the first month’s subscription.
- Billing
- Monthly subscription. No one-time fees, no hidden charges.
- Market exclusivity
- Included. Your trade, in up to 5 counties named in your agreement, for as long as you are an active client in good standing. Additional counties $250 each per month.
- Getting started
- Once agreements are signed and the first month is collected, kickoff is scheduled within 3–5 business days.
Questions
Before you book
Do you close deals for us?
No. We surface interest and route qualified replies to your team. Your people take the conversation and close it. At Tier 3 we’ll also book the meeting on your calendar, but the deal is yours to win.
What happens in Month 1?
We build your sending infrastructure and develop your prospect lists. Then we run Warm Start, a campaign to your own past customers. Because those people already know you, replies can come back inside two weeks, and their engagement builds the sending reputation your cold outreach depends on. Cold outreach itself begins in Month 2, once the domains are properly warmed. Rushing that step is the fastest way to land in spam permanently, so we don’t do it.
What is Warm Start?
A campaign to the customers you have already worked for. Most contractors are sitting on a list they have never systematically contacted, and it is the fastest revenue available to you. It is included in every tier and runs during your first month, so you are not waiting on cold outreach to see activity. If you don’t keep usable customer records, Warm Start won’t apply and we’ll tell you that at kickoff rather than later.
Will you work with my competitors?
No. Your subscription includes exclusivity for your trade in up to 5 counties, named in your agreement. We will not run outreach for a directly competing company in your protected territory while you are an active client. This is partly a promise and partly arithmetic: pitching the same property managers on behalf of two competitors would produce worse results for both of you.
What do we need to provide?
Your Ideal Client Profile (target industries, company sizes, geography, job titles, and any exclusions), plus your website, brand voice guidance, platform access, and one internal point of contact who can respond to leads.
Is this compliant?
Yes. Every email carries a functional opt-out, opt-out requests are honored immediately, and we send only to validated lists within safe daily thresholds per domain. Bounced addresses are removed the same day.
What counts as a qualified reply?
A positive response from a verified decision maker indicating interest in a conversation, meeting, or next step. Autoresponders, out-of-office replies, and removal requests don’t count.
Can we control the email sequences?
You tell us your brand voice and anything you never want said. After that the messaging is ours: what goes out, how often, and how it changes over time. That is what you are paying for. Clients who want to write and manage their own sequences are better served by software than by us.
Next step
Let’s find out if this fits.
A short conversation to understand your business, your ideal commercial customer, and where your pipeline stands today. We’ll recommend a tier, or tell you if you’re not ready for one.